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ANARCHY! In the Halls of Christie's

BRIEF: Target a new demographic with an event campaign 

SOLUTION: Christie’s, is often conceived as an elitist institution that only appeals to an upmarket demographic.  In order to be more inclusive and appeal to a wider market, and not just those in the market for art purchase - Christies’s needed an event campaign to change the public’s perception.  ‘Anarchy! In the halls of Christie’s’ is a 3 day Take over from 'The Kids of Dada' who will transform the pristine gallery spaces and create a contemporary and immersive environment. 

(student brief)