BRIEF: Target a new demographic with an event campaign
SOLUTION: Christie’s, is often conceived as an elitist institution that only appeals to an upmarket demographic. In order to be more inclusive and appeal to a wider market, and not just those in the market for art purchase - Christies’s needed an event campaign to change the public’s perception. ‘Anarchy! In the halls of Christie’s’ is a 3 day Take over from 'The Kids of Dada' who will transform the pristine gallery spaces and create a contemporary and immersive environment.