SOLUTION: In order to entice my demographic, my product needed a captivating but ecological story. Bahga Tea is made on the Periyar Reserve, a Tea plantation and Wildlife Reserve in Kerala. When Bahga Tea is bought, you directly support the workers and animals that roam free on the reserve, including the Tiger (translated as Bagha in Punjabi.) The makers prioritising that ME TO YOU moment, just goes to show, ‘a Bagha Tea goes a long way.’
ANARCHY! In the Halls of Christie's
BRIEF: Target a new demographic with an event campaign
SOLUTION: Christie’s, is often conceived as an elitist institution that only appeals to an upmarket demographic. In order to be more inclusive and appeal to a wider market, and not just those in the market for art purchase - Christies’s needed an event campaign to change the public’s perception. ‘Anarchy! In the halls of Christie’s’ is a 3 day Take over from 'The Kids of Dada' who will transform the pristine gallery spaces and create a contemporary and immersive environment.
BRIEF: Re-envision Trainspotting book & vinyl cover
SOLUTION: Inspired by the infective nature of drugs taken by the main protagonists, I focused on portraying Graphic Realism. The concept behind the Artwork: the hypnotic drugs are used as a form of escapism from a society and class they are trapped in. Once injected the toxic drug diffuses and infects the bloodstream trapping the user in a vicious cycle.
Behind The Shadows Film Fest
BRIEF: Create a brochure and related collateral for Assassin Film Fest, Manchester
SOLUTION: To entice the public to attend the Assassin Film Fest- I designed a brochure that builds suspense and anticipation with the slow reveal of the iconic quote from No Country For Old Men: What’s the most you’ve ever lost in a coin toss?’ I focused on the idea of suspence, that the inevitable impending doom lurks and hides behind the shadows. For this reason, I named the Event ‘Behind The Shadows, Assassin Film Fest.’
BRIEF: Create an unconventional travel Magazine for TimeOut
SOLUTION: The Nam Ou River in Laos has a contained culture where rituals prevail. I tried to contain this concept in the design and convey this journey as a time for reflection. The front cover focuses on placing people in unlikely environments.
BRIEF: Rebrand the Incredible Sea Monster Museum, Iceland
SOLUTION: The ‘Incredible Sea Monster Museum’ in Iceland offers a unique experience of discovering the unexplained world of Sea Monsters, in the world’s biggest Sea Monster Habitat. The previous website and branding however, did not portray this. I focused on conveying the theme of Science meets Horror and Unsettling Discovery. My market research proved that today, people are more savvy and are less likely to believe in Sea Monsters. I therefore pushed the focus on the Globster: ‘A mysterious unidentified organic mass that washes up on the Beach.